Two of the nation’s strongest economies cities are located in Texas. Houston and Dallas are the economic powerhouses of the Lone Star State. Each is home to over 20 Fortune 500 companies. These thriving and competitive markets are a fertile environment for the public relations industry.
Such large names in business, such as Texas Instruments, Conoco Phillip and AT&T require large PR firms, and as a result, they pull in PR firms from around the globe. This high demand for public relations specialists creates a booming and highly competitive work environment that keeps young professionals on their toes.
The city never sleeps, so just like Austin, Houston and Dallas have a vibrant nightlife which can provide young professionals with welcome distractions and creative outlets. Keeping a balanced personal and work life is important in fast-paced environments like these to avoid overfilling your plate or burning out.
Something that sets Houston and Dallas apart from other markets in Texas would be the sheer size of the cities. Unlike Austin or San Antonio whose business centers are centralized into one area, Houston’s and Dallas’ business areas are of a much larger scale.. Instead, their cities are a booming sprawl of economic development. PR firms often find themselves forced to focus on specific areas or markets to avoid spreading themselves thin.
This can lead firms to have a hyper-focus and lose a bit of the creative freedom that comes from variety. The industries that dominate the Houston and Dallas market are the oil and gas, biomedical, technology, financial services, aviation/aerospace and service industries.
These Fortune 500 companies that PR firms are hired to represent are often known to restrict creativity. Larger, more established companies typically have a trusted method or strategy that has worked for them, and they expect it to be adhered to. This can leave their PR teams with little room to ideate new or creative solutions.
As we have seen, each city has its own unique challenges to face. If you find yourself lost or confused, Sammis|Ochoa is here to help you navigate any obstacles in your way. Send us your questions at mario@sammisochoa.com.
If you are struggling to find your place in the PR world we are always looking for new talent. Inquire about open positions at jobs@sammisochoa.com
By: Jocelyn Sandoval
Sammis|Ochoa is San Antonio’s fastest-growing public relations and digital marketing agency. It is the 2020 recipient of the TinyAward for Happiest Employees in Public Relations. It also ranks as one of San Antonio’s best PR firms by Design Rush. The firm is headquartered in San Antonio and serves clients in Austin, Houston and San Antonio. Email mario@sammisochoa.com or call 210.390.4284 to amp up your PR game!
