Austin is a city bursting with rich history and culture, but at its heart is a thriving economy. Every business needs some Public Relations help. Large corporations like the ones that call Austin home are no exceptions.
These large corporations have drawn in several global PR firms with abundant resources. Attracting thousands of PR professionals to the area and creating a competitive job market.
Corporations have a better grasp on the purpose of public relations, and as a result PR is highly valued. Businesses compete for space in their market and are willing to pay high prices for PR expertise that will get them a leg up. The competitive market and large investments into PR ensure business owners expect only the best from the PR professionals they hire. It’s a PR professionals job to guide their client unerringly. Missteps are not easily tolerated.
Austin is similar in this way to other larger markets like Dallas and Houston who also have a large corporate presence, but on a smaller and more concentrated scale. Austin’s top three industries include technology, pharmaceutical, and biotechnology. While maintaining a corporate environment, Austin still affords its professionals some market variety and space for creativity.
For young professionals who are trying to build a presence in the PR world, Austin can be a great place to learn the industry ropes. Austin is a bustling city rife with fun, leisure and distractions at all hours of the day. As appealing as this may appear to new professionals, if not moderated, this could lead a young professional to stray from their professional duties.
The PR world can be overwhelming for both new professionals and business owners. Sammis|Ochoa is here to share our over ten years of expertise with anyone who may need it. If you are having trouble navigating the world of PR do not hesitate to reach out to us or set up a free consultation today. We will do our best to help set you up for success.
By: Jocelyn Sandoval
Sammis|Ochoa is San Antonio’s fastest-growing public relations and digital marketing agency. It is the 2020 recipient of the TinyAward for Happiest Employees in Public Relations. It also ranks as one of San Antonio’s best PR firms by Design Rush. The firm is headquartered in San Antonio and serves clients in Austin, Houston and San Antonio. Email mario@sammisochoa.com or call 210.390.4284 to amp up your PR game!
